WILLIAM LUKACH art direction and brand experience design
Brand Development
Margaritaville has become a well-known lifestyle brand within the US market for its casual laid-back approach to dining and hospitality. The luxury resort management gurus at Karisma came to us looking for our expertise in branding a new property concept - Margaritaville island Reserve. Our main goal with MIR was to take the existing Margaritaville brand and elevate it to suit an affluent travel customer looking for approachable luxury that captures the light-hearted, sand-in-the-toes informality of its parent brand.