WILLIAM LUKACH art direction and brand experience design
Campaign Development
Amelia Island CVB was seeking a refresh campaign direction for 2025. Extensive research and testing uncovered a key insight that in a post-covid world, guests are looking for a individualized ways to relax and unplug on their own terms. Hence the “Find your unwind” campaign was born.
The client was seeking a unique look and feel that spoke to the island’s nostalgic historic charm engulfed by natural surroundings. The team came up with a shot list and look and feel using AI for exploration. This allowed us to communicate a very specific visual direction to the client and photography team in greater detail. The end result was spot-on.